How to Make a Corporate Video

There are many reasons why making a company animated video is beneficial for your business. Here is the most direct way to show your product or service to the general public. Making an appealing video means grabbing the viewer's attention, enhancing the SEO of your page, raising the number of visits to your site and also the time the visitor pays. Most importantly, however, making a corporate animated video entails establishing loyalty and informing a prospective client in the most dynamic and effective way which exists.

Today, the reasons for making an audiovisual generation have grown enormously, from the medium as well as the forms of distribution, to the point that producing this generation brings more advantages than previously. Based on YouTube statistics, approximately 200 billion videos have been seen worldwide every month, 25 percent of these from a mobile device. These statistics give us a very clear idea of how important it is for any business to have an existence of this one.

What is an video?

It's an audiovisual production that normally lasts between one and two minutes and is designed to inform or publicize a company, product, event, service or business. It's usually placed on the company's site to provide the consumer an extra value on the products or services they offer.

Below we list a few of the advantages which are most important to us, but not the only ones.

It allows you to highlight the individuality of your organization at a very clear and easy and remarkable manner.

They inspire confidence; the fact is that a video allows a better connection with the user and is more useful when it comes to transmitting emotions, brings great value to your company and humanizes its corporate image.

Differentiates you from your competitors

Clarifies theories and goals; videos explain things more clearly than texts.

Captures attention; a well-designed and produced animated video keeps the audience careful.

The site gets more appealing and dynamic because a video stimulates visitors to make inquiries, permitting the enterprise to communicate and establish a connection with potential customers.

It gives character; it produces a well-defined brand image before the public. It reveals a modern and lively method of working.

Enables your organization to reach other audiences and expand its market in a fast and effortless way.

Animated corporate movie is a marketing strategy that's available 24 hours a day, 7 days per week throughout the year.

Animated corporate videos are among the quickest ways to convey a company idea. Therefore, given that there is not much time available in the online environment to draw customers' attention, this is an important resource to explain a product or service in a couple of seconds.

Who invented animations?

The self-taught French performer, engineer and inventor Emile Reynaud (1844-1918) is considered the forerunner and leader of animation cinema.

Since the 1830s, a number of toys and optical mechanisms were manufactured to create the illusion of motion by means of sequences of pictures passing through different types of shutters.

However, Reynaud managed to invent a device in 1877 that eliminated the interruptions in eyesight that occurred when the pictures were changed. He called it a praxinoscope and it he managed to project animated scenes in good shape for the first time.

Afterwards he improved it he changed the person drawings into sequences of pictures on perforated tapes and made the Optical Theatre, where the projection had been made on a display.

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